BBLUNT to launch its latest product range specially designed to care for curly hair type.
Re-introduce BBLUNT portfolio with a new
art direction featuring key ingredients. And re-establish brand communication relating to its salon roots.
Final Deliverables
30s Brand video
X9 Product videos with Influencers
X3 Testimonial videos (Media & PR)
Print media (outdoor + salons + retail)
Product (CGI animation + Renders)
Models photoshoot (in-house studio)
E-commerce tailored creatives
Custom rendered creatives for delivery across social media & E-commerce platforms
Results
+20 % increase in brand sales (1st month)
30% higher CTR banner ads (paid)
15% higher salon visits
+125,000 Impressions across all social media
Best selling hair product : Amazon, Flipkart, Nykaa
Product Design team
(Design Lab)
Design product packaging.
BBLUNT Salon team
Help with brand research.
Product Innovation team
Build brand communication with consumer research (qualitative & quantitive research).
Global creative team
(Gurpreet)
Lead art direction for the brand. Build creative assets, prints (Key visual), Model shoot, Digital Ad and refresh entire BBLUNT product portfolio.
BBLUNT
(Brand marketing team)
Help build brand database. And support brand innovation team.
“Salon like hair now at home”
Key Ingredients: Coconut Water (Range USP)+ Jojoba Oil
(with coconut water being the unique ingredient)
Benefits: Nourish, hydrate, moisturise, detangle, fight frizz, shape and define curls.
Leave your hair feeling soft, looking bouncy and healthy. Visual direction to amplify this story.
Model shoot + Key visuals
Revamped model imagery across the brand & introduced new key visuals. Managed the shoot at our internal LightBox studio.
Key Visual for curly hair
Key Visual for curly hair
Digital Ad for curl range
Brand creative & art direction : Gurpreet Singh
Graphic Designer : Diya Sarkar
BBLUNT brand team
Copywriter : Simone Dcruz
Video director : Gurpreet Singh
Camera Operator : Guru Dhamal
Music : Omar Lye-fook
Video editing : Gurpreet Singh