BRANDING /

CONCEPTING /

CREATIVE DIRECTION /

CREATIVE STRATEGY /

VIDEO EDITING + VFX + CGI /

CONTENT CREATION /

DIGITAL MARKETING /

BRAND CAMPAIGNS /

BRANDING / CONCEPTING / CREATIVE DIRECTION / CREATIVE STRATEGY / VIDEO EDITING + VFX + CGI / CONTENT CREATION / DIGITAL MARKETING / BRAND CAMPAIGNS /

Creative Director & Senior Creative Producer

I develop, direct and produce high-impact TV commercials, digital advertising and brand campaigns. Combining creative strategy with hands-on production leadership, I transform ambitious ideas into compelling visual stories that connect with audiences and drive business growth.

A career measured in output

  • 10+ Years of Experience

    Creative direction, advertising and production

  • 70+ Ads & Campaigns

    Across TV, digital and social media

  • 35% Production Cost Savings

    Through optimised workflows and resource management

  • 2.5M+ Social Impressions

    Godrej Magic brand launch campaign

Case Studies

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AI-Driven Commercial Production

Brands

Gurpreet Singh

Having worked with global consumer brands, I understand how to balance creative ambition with business objectives, budgets and deadlines.

Today, I also help brands explore AI-driven production to unlock new creative possibilities and build more efficient production workflows.

Career progression

2025 - Present

Led creative and video production for global D2C and B2B clients, specialising in UGC-driven advertising and social-first campaigns. Managed creative teams, client relationships and production delivery.

Creative Director & Production Lead

2025 (4 months)

Leading creative strategy, art direction and AI-driven commercial production for global brands, including Sanofi and Opella. Partnering with senior stakeholders to develop brand campaigns, TVCs, innovative production workflows and responsible AI strategies.

Creative & Video Lead (Contract)

Senior Creative Producer

2024

Led end-to-end production of TV commercials, digital campaigns and brand launches for global consumer brands. Managed multidisciplinary teams, external agencies, production budgets and creative operations, delivering award-recognised work and measurable brand growth.

2022