Aer brand that is rooted in India also known as Stella in Indonesia. Localise, refresh brand positioning, art direction and all creative assets for the brand.

Need a TVC introducing Aer matic (automatic air freshener) & Aer pocket (bathroom fragrance). And a product video for Aer matic to support E-commerce brand promotion.

Final Deliverables

  • x4 TV ads

  • x4 Banner ads

  • x2 product sponsored ads

  • Prints (Retail)

  • Product photoshoot

  • Digital creatives

  • Custom rendered creatives for delivery across social media & E-commerce platforms

Results

  • +28% CTR banner ads (paid)

  • +38 % increased sales (1st month of launch)

  • +10% newsletter sign-ups

  • +1.5 million Impressions across all social media

  • +350,000 ad views with 20% audience retention

Global creative team
(Gurpreet)

Lead art direction. Work with equity team to build upon brand communication, build creative assets for India & Indonesia team, prints (Key visual), Aer digital Ads (YouTube), E-com creatives & brand sponsored video for Amazon.

Stella brand team (Indonesia)

To align on need of content and support brand equity team.

Aer brand team (India)

Aer being the root brand, help setup structure for the brand and

E-commerce team

Provide data for E-commerce to help create content and ads tailored to E-com platform.

External agency

Creative land Asia, to help execute final TVC for Aer & Stella.

Brand Equity team

Lead consumer research in India & Indonesia. Refresh brand communication.

Teams Involved

“If rooms could talk,

they’d ask for Godrej Aer”

Art Direction

With consumer research we found. How much their choice of buying is influenced by their friends (guests).

We decided a direction with talking objects around the living room or bathroom. Where objects with reflect upon the gossip about their house.

Breakdown

Aer power pocket
Story board animatic

Aer power pocket
TVC (India)

Stella power pocket
TVC (Indonesia)

Aer matic
TVC (India)

Stella matic
TVC (Indonesia)

Aer matic (Amazon India)
Product video

Aer matic (Amazon India)
Sponsored brand video

Creative & art direction : Gurpreet Singh & Thomas Dawes
Production House : Creative Land Asia (External agency)
Content distribution : Brand equity team & Brand team
Product Video : Gurpreet Singh
Sponsored brand video : Gurpreet Singh