Social media

Content

Objective

Create a social media platform and website focused on the Afro hair community in Africa.

Target Audience

African women with natural hair seeking information, products, and community support related to hair care.

Platform Requirements

  1. Social Media: Create and manage a social media platform with a strong focus on visual content, engaging captions, and interactive features.

  2. Website: Develop a user-friendly website with informative articles, product reviews, and a community forum.

Content Strategy

  1. Regularly publish high-quality articles on various Afro hair topics (e.g., hair types, styling techniques, product reviews,
    hair care routines).

  2. Curate and share relevant content from other trusted sources within the Afro hair community.

  3. Highlight global hair trends and adapt them to the African context.

  4. Conduct qualitative consumer research and surveys to identify pain points and preferences.

  5. Encourage user-generated content (e.g., hair transformations, styling tips)

Product Recommendations

  1. Research and recommend suitable hair care products for different Afro hair types.

  2. Partner with relevant brands to offer exclusive deals or discounts to the community.

  3. Provide unbiased product reviews based on consumer feedback and expert opinions.

Community Engagement

  1. Foster a strong sense of community through interactive features (e.g., comments, polls, Q&A sessions).

  2. Respond promptly to user inquiries and feedback.

Additional Considerations

  1. Collaborate with influencers and experts in the Afro hair industry.

  2. Leverage SEO best practices to improve website visibility.

  3. Track and analyze platform performance to optimize content and strategy.

KPIs

  1. Social media follower growth: Achieve 50,000 followers within one year.

  2. Engagement rate: Maintain a high engagement rate on social media posts.

  3. Website traffic: Increase website traffic consistently on a monthly basis.

  4. Consumer insights: Gather valuable insights into consumer needs and preferences.

Results

  • 85% User generated content on social

  • 70% organic engagement rate

  • Top 10 results on search engines showing BHH content

  • Surpassing website traffic and new users targets by 50%

  • Over achieved social media growth by 70%

  • Give away campaign sponsored by Africa Fashion week in London.

  • Black Hair Hub community page is now Kinky roots a brand in development by Africa business.

Full year update

Half-year update

Content