Introducing BBLUNT styling range Hotshot.
This is a brand launch campaign that focuses across all E-commerce platforms in India. (Amazon, Flipkart, Nykaa, Purplle, Myntra, Snapdeal)

Work collaboratively with stakeholders, and produce digital campaign adverts, inspiring video testimonials and dynamic billboard photography as part of the Hotshot launch.

Final Deliverables

  • x3 30s Digital ads

  • x2 product sponsored ads

  • Prints (salon & retail)

  • Product photoshoot

  • Model photoshoot

  • Digital creatives

  • Custom rendered creatives for delivery across social media &
    E-commerce platforms

Results

  • +28% CTR banner ads (paid)

  • +38 % increased sales (1st month of launch)

  • +10% newsletter sign-ups

  • +144,000 Impressions across all social media

  • Best selling hair product : Amazon, Nykaa

Teams Involved

E-commerce team

To provide data on best creative practices for
E-commerce. Creative & Technical requirements for each E-com platform.

Digital Team

To update social media & website along with latest creatives and run ads.

Global creative team
(Gurpreet)

Lead art direction & production process. Build creative assets, prints (Key visual), digital Ads (YouTube), E-com creatives & brand sponsored video ads

BBLUNT
(Brand marketing team)

Provide latest NPD details and align all
stake holders.

“Salon like shine now at home”

Brief Challenges

  • Extremely little budget to work on brand new creatives + ads promotional budget on digital.

  • Need new set of model images to represent Hotshot range. As previously shot images were assigned to hair care range.

  • To create video ads, with almost zero budget.

Solution

A styling tools project (hair dryer, straightener & curler) that was cancelled due to covid pandemic. We brought back the assets in all its glory and revised the terms on the usage contract with legal team.

Hotshot Key visual (Print)

Heat Protection Mist
YouTube Ad & Sponsored brand video

E-commerce creatives

Shine Spray
For E-commerce use

Hotshot Key visual (Print)

Hold Spray
YouTube Ad & Sponsored brand video

Shine Spray
YouTube Ad & Sponsored brand video

Hold Spray
For E-commerce use

Creative & art direction : Gurpreet Singh
Production lead: Gurpreet Singh (Director) & Kevin Nunes (DOP)
Production House Studio set up : Schbang (External agency)
Ad post production : Gurpreet Singh
Social Content Design : Gurpreet Singh
Creative Copy : Gurpreet Singh
Product video (Camera operator) : Guru Dhamal
Music mix : Gurpreet Singh