Launching a new brand

Launching a new brand

Launch the newly innovative brand ‘Magic’. Build brand creative strategy that works across the Magic brand portfolio.

Final Deliverables

  • 30s TV ad (Body wash)

  • 45s product digital video

  • 1 min Sustainability video (Media & PR)

  • BTS for Media & PR launch

  • Product photoshoot

  • Model photoshoot

  • Set design

  • Custom rendered creatives for delivery across social media & E-commerce platforms.

Results

  • +30% CTR banner ads (Organic)

  • +65% CTR banner ads (Paid)

  • +25% newsletter sign-ups

  • +2.5 million Impressions across all social media

  • +1.2 million ad views with 38% audience retention

Product design team
(Design Lab)

Design the product packaging.

Brand equity team & Innovation team

Build brand communication with consumer research (qualitative & quantitive research).

Global creative team
(Gurpreet)

Lead visual art direction & map out creative production. Build creative assets, prints (Key visual), storyboard and work with external partners to drive creative execution & support media team.

Good & Green team (Sustainability)

To help provide sustainability angle to our brand communication, which could then be decipher into our design language.

Teams involved

Media team

Help launch the brand with media partners, once all creative assets are ready. (Print, Digital, Corporate communication sustainable video, TVC and BTS video)

External partner (Agency)

Once Design & art/visual direction is ready. Our external agency (Creative land Asia) to help drive TVC shoot.

“Less plastic, more magic”

Product Video

  • First we established the look & feel of the brand and shown the functionality of the product for senior management.

  • I established the visual direction for the Magic brand. I directed the video shoot. Main part of my role was to keep all departments aligned that were involved. Get approvals from senior management, set internal & external budgets and make sure no room for any errors.

Story video Animatic

  • We only had less than 2 weeks to create the TV ad. Thomas Dawes (Brand equity head) and I decided to film a story animatic that will fully showcase the idea & direction that is set for the Magic brand.

  • I helped put together the script, story telling, and the direction for the TVC. I edited this video quickly and coordinated with teams involved and refined anything that required before showing to senior management.

Tv Ad

  • Finally, after all approvals and pre-production meeting we had one of the biggest Bollywood star on the planet Shahrukh Khan to be the face of the brand.

  • On the day of the shoot, I over looked the video direction part. Final TVC came out exactly how we wanted. It was a smooth day on film set. We even filmed the PR video bites we needed from Shahrukh Khan. And ready for a successful launch.

BTS shoot

  • BTS video of Magic TV shoot.

  • Fully edited the BTS video for Digital & PR usage.

Sustainability video for
PR launch

  • As aforementioned magic brand shares Godrej group vision of sustainability. And sustainability is a big part of magic brand communication 'Less plastic, more magic'.

  • I created this sustainability video for the brand/PR launch event.

Brand Launch event

  • A small clip showing a BTS of magic brand launch.

The success follows to expansion of Magic brand portfolio. The story continues with Magic Hand wash & Floor cleaner.