LightBox (in-house agency)
Am a part of In-house creative agency LightBox.
Aiming to create world class TV ads and drive video production for our global brands.
Brand : Aer
Product: Aer Pocket
Brief : Positioning Aer pocket product
Brand communication idea :
’Unexpected guests are ok, but unexpected odour is not.’
Brand : Aer
Product: Aer O
Brief : An ad that showcases our newly launched Aer O Car fragrance. Our BCI remains same across the SKU’s.
Brand communication idea :
’Unexpected guests are ok, but unexpected odour is not.’
Brand : Aer
Product: Aer matic
Brief : Craft an ad that shows living room items, highlighting the impressions guests will share about your home.
Brand communication idea :
’If rooms could talk, they’d ask for Godrej Aer.’
Brand : Darling
Product: Darling One million braids
Brand communication idea :
‘Perfect curls with Darling.’
Brand : Cinthol
Product: Cinthol Foam body wash
Brand communication idea :
‘Luxurious foam for an indulgent bathing experience.’
Magic Body wash
Godrej being amongst the top 15 companies in India that has received an A- rank for climate change. And alongside with Godrej’s sustainable vision & its latest innovation introducing the new eco-friendly Ready-to-Mix Body Wash at a ‘£0.45 cent’ price point. Building a category of ‘Magic’ sustainable house hold products.
Brand communication idea :
‘Less plastic, more magic’
Magic Hand wash
Following the success of Magic Bodywash, launch ‘powder to liquid handwash’ at a ‘£0.40 cent’ price point.
Brand communication idea :
‘Less plastic, more magic’
Magic Floor cleaner
Introducing 'Magic Floor Cleaner a unique ‘ready-to-mix floor cleaner’ that is affordable and sustainable with Bollywood actor Anil Kapoor as the brand ambassador.
Brand communication idea :
‘Less plastic, more magic’